Microsoft Dynamics CRM For Small Businesses
Microsoft Dynamics CRM (Customer Relationship Management) provides a major piece of the puzzle as an off the shelf solution for common components required for most line of business applications. It's a perfect CRM system for small businesses looking to grow. Microsoft Dynamics CRM is built on the Microsoft platform and therefore takes advantage of Windows server and client operating systems, Microsoft SQL Server, Reporting Services, and the Office clients. Microsoft Dynamics CRM provides the core functionality required for LOB solutions. Many of the components of a finished application come straight out of the box with Microsoft Dynamics CRM (Customer Relationship Management):
- User interface
- Data model
- Workflow engine
- Additional features
User interface:Microsoft specializes in usability, and CRM contains a fully featured user interface based on Microsoft standards. Outlook integration means that CRM features can be accessed without leaving MS Outlook (Figure 1), a key benefit to many users.
Security: You get a fully developed system for user authentication, user administration and role-based security, based on Active Directory. The security is highly granular, allowing you to control access to individual records.
Data model:The platform includes extensive templates for tracking organizations, people, contacts, contracts, marketing activities and service activities.
Workflow engine: You can build business workflows to route transactions and track progress of work activities based on the Microsoft Windows Workflow Foundation.
Reporting: Start with a set of prebuilt reports and an extensible reporting architecture(Microsoft SQL Server Reporting Service), ad hoc query tool, and report export to Excel and PDF files.
Compatibility: Microsoft Dynamics CRM is built using standard Microsoft .NET technologies and is fully extensible and customizable.
Additional features: The standard product includes off-line capability, a data importing wizard, and support for handheld and wireless devices, among other features.